Otl Aicher

二月 20, 2010

  • Otl Aicher (May 13, 1922–September 1, 1991), burn in Ulm, also known as Otto Aicher.
  • One of the leading German graphic designers of the 20th century.
  • A friend of Scholl’s family.
  • Was strongly opposed to Nazi movement.

Aicher’s early life

  • 1937, he was arrested for refusing to join the Hitler Youth.
  • 1941, he was failed on his college entrance examination.
  • 1945, he deserted the army, and went into hiding at the Scholls’ house.
  • 1946, after the end of the war, Aicher began studying sculpture at the Academy of Fine Arts Munich.
  • 1947, he opened his own studio in Ulm


  • 1953, along with Inge Scholl and Max Bill, he founded the Ulm School of Design, which became one of Germany’s leading educational centres for design during the 1950s and 1960s.

  • 1969, he was heavily involved in corporate branding and designed the logo for Lufthansa Airline.
  • 1967-1972, he was the lead designer for the 1972 Munich Olympics. He created a new set of pictograms that paved the way for the ubiquitous stick figures currently used in public signs.

  • He also created the first official Olympic Mascot, a striped dachshund named Waldi.

It represents a crown of rays of light, a design symbolizing the spirit of the Munich Games- light,

freshness, generosity, expressed by the design “Radiant Munich”.

  • 1984, Olt Aicher built up Rotis Institut für analoge Studien and created the front which named Rotis.

A video clip from YouTube


2条回应 to “Otl Aicher”

  1. […] most memorable work includes Corporate Identity & Logo for Lufthansa, The Munich Summer Olympics 1972, and […]


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